Coaching is the easiest thing in this business to sell and the hardest to measure. Most agents buy it the way they buy a gym membership. In January. On hope. Ask better questions first. What coaching actually is Three things get sold under one word: Training teaches you the job. Contracts, clauses, process. Coaching changes what you do on Tuesday morning. Calls made, appointments set, follow-up done. Motivation feels good until lunch. You need the first two. You can get the t

Most agents pick a brokerage on one number - the split. Then they pay for that decision all year in things nobody showed them at the interview. Here are the fifteen questions that actually separate Toronto brokerages. Ask every one. And because a comparison you can't check is just marketing, our own answers are on the record below each. 1. Who answers at 9 p.m.? Deals don't die at 9 a.m. Ask if a broker - not a voicemail - is reachable after hours. Where we stand: brokerage s